How Chalkline Scaled with HaloPSA Automation

A Growing North London MSP With Global Reach

Chalkline is a managed service provider based in North London. Trading since 2016, the business has seen significant growth year on year, building a client base of 130+ organisations and over 3,000 users across the UK and internationally. They deliver a full range of managed IT services — and by 2021, that growth had outpaced what their existing PSA could support.

Automation Ambitions, Held Back by the Wrong Platform

The Chalkline team had a clear vision: push the boundaries of automation not just on the support desk, but across the entire business. Their existing PSA — ConnectWise — was standing in the way. The platform was restrictive, the integration estate had grown to 15 or 20 separate tools, and the business's ability to move forward was being throttled by a system that couldn't flex to meet their requirements.

What they were looking for wasn't just a better product. They wanted a partner willing to work with them on their own terms — one that wouldn't dictate how things had to be done. "We wanted someone that could work with us and do things our way, and not say 'this is how you have to do it.' We like to really push the boundaries of everything we're doing."

HaloPSA: A Platform That Works Your Way

Chalkline came across HaloPSA in mid-2021, and the product made an immediate impression. The self-service portal was a standout feature from the first demo — but it was Halo's broader flexibility and commitment to working collaboratively that confirmed the decision.

The migration included the full integration estate. All 15 to 20 integrations were carried across into HaloPSA's native library with no feature loss — and the switch actually reduced costs by removing the custom build and maintenance work that had been baked into the previous setup. Chalkline also benefits from Halo's fortnightly release cadence, which delivers continuous improvements across the platform.

Faster, Leaner, and Built for the Long Term

• Quicker response times — engineers find it easier to log and respond to tickets, reducing time-to-response across the full client base
• Improved customer satisfaction — faster, more consistent service delivery has had a direct knock-on effect on CSAT scores across Chalkline's client portfolio
• Cost reduction through native integrations — 15–20 separate integrations consolidated into HaloPSA's built-in library with no feature loss, eliminating custom build and maintenance overhead
• A happier engineering team — the ease-of-use of HaloPSA has made day-to-day service delivery measurably better for the people doing the work

Four years on from the switch, Chalkline continue to grow — and HaloPSA remains the platform enabling that growth. In their own words: "I'm not sure how we could have facilitated the growth we've had, the demands we've had, the requirements we've had, if we hadn't worked with Halo."